Meta tags, explained without the SEO-blog fluff
A handful of tags in your page's <head> control three separate things: how you rank in search, how your link looks when someone pastes it in Slack or X, and whether crawlers should index the page at all. Get them wrong and the page still works — it just looks broken or invisible everywhere else.
Why meta tags matter
Nothing in the visible page changes when you add these tags — they're read by machines, not humans. Three consumers care: